Npower pitch
Put yourself in your customers' shoes
Context
To stand out from the crowd, a pitch document in the form of six shoe boxes. The idea came from Npower's proposed strategy of being totally customer-centric, sometimes referred to as 'walking in your customers'
shoes'.
Results
It stood out from our competitors' A4 pitch documents. Quite a lot.
Industry context
Business schools look dull, grey and boring. Vlerick Business School looked dull, green and boring. But in reality it wasn’t...
Summary
Vlerick is a leading European business
school with an ambition to move up the rankings into the very top tier of the world’s leading business schools.
Our insights and thinking took them on a journey from old school to new school.
Their new brand needed
to be progressive, like the school itself, and to reflect an environment that is alive with a special energy.
Vlerick provides vibrant, vivid, three-dimensional teaching, where people are infused with energy for both life
and business. The school’s warmth, vitality and openness are refreshingly different and this was the essence we wanted to capture.
Our work resulted in a brand strategy, new name and new identity that sets them apart from
other business schools. A radical transformation that the school embraced with a passion.
The brand has been re-vitalised and Vlerick is now equipped to compete confidently on the business school world stage.
Challenge
The
brief was to support Vlerick’s international growth strategy by developing a new brand strategy and identity system to capture what makes the school special and to differentiate it from its competitors.
Strategy
The
strategy was summed up in the brand idea ‘Open minds for a better business world’.
The identity had to embody the four brand drivers:
International – an outward facing school of world-class quality
and global recognition.
Openness – flexible, dynamic and approachable.
Vitality – energetic, sociable and a joy to work with.
Pragmatism – going the extra mile
to bridge theory and practice, tailoring knowledge to individual needs.
Results
A radical tranfrormation from old school to new school capturing the real ‘soul’ and vitality of the school.
Client testimonial
“This
new strategic thinking and creative work was exceptional. They have developed a cohesive brand strategy and compelling visual corporate identity system that will enable Vlerick Business School to stand out amidst our peers and
realise our strategic vision.” Philippe Haspeslagh, Dean, Vlerick Business School.
